Final answer:
Using a consultative customer-oriented sales approach improves customer retention and fosters lasting relationships with clients, leading to long-term profitability in business.
Explanation:
The most likely result of using a consultative customer-oriented sales approach is that it improves customer retention. This approach focuses on understanding the customer's needs and providing solutions tailored to them, which fosters trust and loyalty.
Customer retention is crucial for businesses as it leads to repeat business, positive word-of-mouth referrals, and long-term profitability. Companies aiming for customer intimacy prioritize building lasting relationships with customers over transactional interactions.
Unlike transactional sales approaches, consultative sales strategies prioritize customer satisfaction and long-term loyalty over short-term gains.
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