Cultural values and founders' values are crucial factors affecting entrepreneurship within a cultural group.
Two factors within a cultural group that may impact one's decision to become an entrepreneur include cultural values and characteristics such as individualism/collectivism, power distance, and communication styles, as well as the founders' values and preferences. Cultural influences on decision making can be seen through the heterogeneity or homogeneity of the group makeup, which affects the entrepreneurial mindset and opportunities pursued.
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