The production era in marketing history focuses on increasing production efficiency and lowering costs to make products accessible to consumers.
The marketing era that refers to the time period from our country's first settlers through the early 1900s is the production era. During this era, the focus was on increasing production efficiency and lowering costs to make products more accessible to consumers.
In the early modern era in Europe, changes in production and consumption patterns laid the foundation for the consumer society, where people had the means and desire to purchase goods.
As the nation transitioned from home production to factory production in the early nineteenth century, the market revolution reshaped economic transactions, emphasizing supply, demand, and price over social relationships.
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