Applied theory in sociology is favored over pure theory for its practical application in addressing real-world issues and societal challenges.
Applied theory has gained prominence over pure theory in sociology due to its practical utility in addressing real-world problems and societal issues. Applied theory involves utilizing sociological knowledge and methods to serve specific purposes, such as working for organizations like marketing firms or governmental agencies to understand and tackle social issues.
One example of applied sociology is site selection in retail firms, where sociological insights are used to determine optimal store locations based on consumer behavior and human ecology. Additionally, clinical sociology focuses on applying sociological principles to improve the lives and conditions of vulnerable population groups.
While pure theory contributes to the development of sociological knowledge, scholars are increasingly valuing applied theory for its direct impact on addressing practical challenges in society.
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