Final answer:
Ethos is an ethical appeal that relies on the credibility and character of the speaker to persuade the audience.
Explanation:
Ethos is an ethical appeal that aims to convince an audience of the author's credibility or character. It appeals to the moral character of the speaker to establish trust and persuade the audience.
For example, a speaker may mention their years of experience in a field to build credibility and influence the audience's perception of their expertise.
Ethos is a crucial component in persuasive writing and speaking, helping establish trust and credibility with the audience.
Learn more about Ethical appeal in rhetoric here:
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