Brandalism was a British anti-advertising movement critiquing corporate branding using subversive art pieces, influenced by pop art, which challenged conventional advertising methods and societal perceptions of intrusive advertising practices.
Brandalism refers to the British anti-advertising movement where billboards were covered with subversive art pieces, critiquing corporate branding and consumerist culture. This movement involved artists using mass media and advertising techniques in an ironic way, reminiscent of the pop art movement that emerged in the 1950s in Britain and the United States.
The artists involved in Brandalism were influenced by the idea of 'popular cultural art' and aimed to challenge conventional advertising methods. By creating collages from mass-produced materials and incorporating elements of movies, comics, and technology, they sought to create art with new meanings that critiqued mainstream advertising practices.
This movement reflected a broader societal critique of advertising's intrusive and often offensive nature, with governments worldwide imposing laws and regulations on the industry in response to public concerns about the ethics and impact of advertising.
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