Final answer:
Jaylaani should consider the audience's culture, expectations, and build rapport when crafting a message for congratulating parents.
Explanation:
Culture: When crafting a message to congratulate parents, Jaylaani should consider the cultural background of the parents to ensure the message aligns with their cultural norms and values.
Expectations: Understanding the expectations of the parents regarding the formality, tone, and content of the message is crucial in creating a congratulatory message that resonates with them.
Rapport: Building rapport with the parents through acknowledging any personal or shared experiences can enhance the sincerity and effectiveness of the congratulatory message.
Learn more about Audience characteristics in crafting messages here:
https://brainly.com/question/31569241
