Delve into the factors that contributed to Barack Obama's successful presidential campaign and compare them to the challenges faced by Jesse Jackson.

Analyze the social, cultural, and historical contexts in which these campaigns took place and how they influenced public opinion and attitudes towards African-American presidential candidates. Consider the impact of factors such as race, identity, charisma, and political experience on their respective campaigns.

Additionally, discuss the role of coalition-building, fundraising, and public perception in shaping electoral outcomes. Support your analysis with evidence from scholarly sources, interviews, or any other relevant materials.

Race, identity, charisma, and political experience played crucial roles in the presidential campaigns of Barack Obama and Jesse Jackson. Obama's successful campaign in 2008 capitalized on coalition-building, innovative use of the media, and a message of change, resonating with voters and inspiring public engagement.

On the other hand, Jesse Jackson faced challenges due to the social, cultural, and historical contexts of his time, struggling with perceptions and public attitudes towards African-American candidates. Factors like race and the use of media to shape public opinion were significant in both campaigns.

The differing portrayals of candidates in media highlight how public perception can sway voter preferences, reflecting broader societal views and influencing electoral outcomes.

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