Musicians in the 1980s utilized their image/appearance to create distinct identities, music videos evolved with visually captivating elements, and image tailoring was a technique seen across different decades.
In the 1980s, musicians marketed themselves through their image/appearance in various ways such as adopting unique styles and personas to stand out in the industry. This was done to create memorable and distinct identities that would appeal to fans and help them gain attention in a competitive market.
Characteristics of promotional videos, like music videos in this period, included visually captivating scenes, choreographed performances, and storytelling elements to enhance the music's impact. The emergence of MTV in the 1980s significantly elevated the visual dimension of music as artists utilized videos to complement and promote their music.
The tailoring of an artist's visual image to create specific impressions was not a new technique but became more pronounced in the 1980s. Artists in the 50s, 60s, and 70s also tailored their images to align with their music and captivate audiences, demonstrating the importance of image even in earlier decades.
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