Answered

Which of the following best illustrates promotion, one of the "5 Ps" of a marketing mix?

A. At Donna's Digs, customers can purchase an entire outfit for one charge or purchase just one item of clothing featured in the outfit separately at a slightly higher per-item charge.
B. Chuck is looking to hire an expert photographer with a strong personality to engage his cruise line's guests in offering holiday portraits as part of an upgraded booking experience.
C. Pedro evaluates the time spent on manufacturing, marketing, and distribution of a new product so he can discuss an appropriate wholesale price with the finance team.
D. The marketing department of Cranberry Café will offer customers special seasonal entrees during the fall months, advertising those options via their website and social media.



Answer :

GinnyAnswer

Final answer:

Promotion in the marketing mix involves activities like advertising, sales promotions, public relations, and personal selling to communicate a product's value to customers.


Explanation:

Promotion in the marketing mix refers to activities that communicate the value of a product to customers. It includes advertising, sales promotions, public relations, and personal selling. An example of promotion is the marketing department of Cranberry Café offering special seasonal entrees during the fall months and advertising these options via their website and social media.


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