Which of the following best illustrates cost, one of the "4Cs" of marketing?

A. Donatello evaluates the time spent on manufacturing, marketing, and distribution of a new product so he can discuss an appropriate wholesale price with the finance team.
B. Gunther considers the different ways customers might access a new service so he can better narrow the process down to the fewest steps.
C. Hershel designs packaging for a new product in such a way that customers truly understand its value and can find that information easily.
D. Juan distributes details about the company's new logo design to all members of the staff, both part-time and full-time employees.

Cost in marketing refers to the expenses incurred in producing goods and services, which influences pricing decisions. For example, Donatello assessing manufacturing costs to determine wholesale prices illustrates the concept of cost in marketing. Additionally, time spent and cost considerations play a crucial role in deciding between expenditure-intensive and time-intensive goods, showcasing the impact of cost on consumer choices.

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