Answered

Which of the following is famous for "puffery," or making inflated (false) claims to audiences in hope of attracting paying customers to his museums and traveling carnivals?

A. William Henry Vanderbilt
B. Ivy Lee
C. P.T. Barnum
D. Benjamin Day



Answer :

Final answer:

PT Barnum, known for 'puffery,' attracted customers to his shows through creative and sometimes controversial advertising methods.


Explanation:

PT Barnum is famous for 'puffery,' making inflated claims to attract paying customers to his museums and traveling carnivals. He utilized various marketing tactics, such as creating mystery around his displays, hiring people for publicity stunts, and using the media to gain attention. Barnum's innovative and sometimes outrageous advertising methods set him apart as a shrewd marketer during the 1800s.


Learn more about PT Barnum's marketing tactics here:

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