PT Barnum, known for 'puffery,' attracted customers to his shows through creative and sometimes controversial advertising methods.
PT Barnum is famous for 'puffery,' making inflated claims to attract paying customers to his museums and traveling carnivals. He utilized various marketing tactics, such as creating mystery around his displays, hiring people for publicity stunts, and using the media to gain attention. Barnum's innovative and sometimes outrageous advertising methods set him apart as a shrewd marketer during the 1800s.
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