Public relations is about creating favorable coverage and relationships through free press, using methods like press releases and earned media.
Public relations involves creating external communications to establish and maintain good relations between an organization and its constituents. It aims to use the free press to encourage favorable coverage, differentiating it from advertising.
Press releases are a common form of public relations efforts that try to convey newsworthy information to the media. Public relations professionals work to garner publicity that benefits their clients through earned media.
Public relations messages are disseminated through various media channels, but are distinct from paid advertising and instead focus on influencing opinions and decisions through strategic communications.
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