Edward Bernays is credited as the originator of modern public relations for his innovative strategies and incorporation of psychology into PR.
Edward Bernays is credited as the originator of modern public relations due to his innovative approach of incorporating psychology into PR. He utilized tactics like associating products with desirable social outcomes, as seen in his campaign for the American Tobacco Company marketing cigarettes as 'torches of freedom.' His work during World War I and embracing the persuasive communication model solidified his impact on modern PR practices.
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