Final answer:
Public relations involves negotiating public and client interests, distinct from advertising, focusing on advocacy and relationship-building.
Explanation:
Public relations (PR) involves negotiating the interests of the public overall along with the interests of a paying client. Unlike advertising, which is the paid use of media space to sell something, PR attempts to establish and maintain good relations between an organization and its constituents. Media relations play a crucial role in PR, benefiting both journalists and PR professionals by providing easy access to story ideas and sources.
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