Answer :
When planning your fundraiser, knowing how likely each type of donor is to actually give can really help. Here’s a simplified breakdown based on past data:
Donors who gave last year:
Chance of donating: 40%. These are your most reliable donors, as they tend to pledge and follow through with their donations.
Donors who gave in the past but not last year:
Chance of donating: 24%. They’re less consistent than last year's donors but still worth reaching out to.
New contacts:
Chance of donating: 5%. They’re the least likely to donate based on past data, but it’s always good to try and engage them.
Overall, when considering all types of donors, there’s about a 30% chance of getting a donation. Understanding these probabilities can help you focus your efforts more effectively and improve your fundraising strategy.