Answered

Taylor asked his media assistant to verify the number of subscribers for the magazine they were considering advertising in. What does his assistant need to find out?

A. Advertising impression
B. Circulation
C. Effective reach
D. Exposure value
E. Distribution objective



Answer :

GinnyAnswer

Final answer:

Understanding circulation, effective reach, and distribution objectives is vital for advertisers to gauge the reach and impact of their ads in a publication.


Explanation:

Circulation is the number of copies of a publication that are distributed. It is crucial for advertisers to know the circulation figures as it indicates the potential reach of their ads.

Effective reach refers to the percentage of a target audience that is exposed to a specific media vehicle at least once during a specified period.

Distribution objective is the goal set by a media company regarding how widely they want their content to be distributed.


Learn more about Understanding advertising reach and circulation in magazines here:

https://brainly.com/question/20910446


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