Answered

5. Opina acerca de la siguiente frase:

"Además de tratarse de una economía del exceso y los desechos, el consumismo es también, y justamente por esa razón, una economía del engaño. Apuesta a la irracionalidad de los consumidores, y no a sus decisiones bien informadas tomadas en frío; apuesta a despertar la emoción consumista, y no a cultivar la razón."



Answer :

GinnyAnswer

Final answer:

Consumerism capitalizes on irrationality over informed decisions, promoting consumption through emotional appeal and commodity fetishism.


Explanation:

Consumerism can be seen as an economy driven by excess and waste, leading to a culture of deception by appealing to consumer irrationality over well-informed decisions. This phenomenon focuses on stimulating consumer emotions rather than nurturing rationality.

Commodities are often associated with magical powers in commodity fetishism, where consumers believe that owning specific items enhances their beauty, status, or belonging to a higher social class. Marketing and advertising play a significant role in promoting increased consumption by attaching meanings to products that attract consumers based on emotions rather than reason.


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