Final answer:
Organizational behavior (OB) is crucial for organizational success, influencing job satisfaction and performance. Research methods in OB help analyze individual, group, and organizational levels for improved effectiveness.
Explanation:
Organizational behavior (OB) is a field of study focused on understanding how individuals, groups, and structures impact behavior within organizations. It includes examining work attitudes, job performance, and levels of analysis within an organization.
Organizational behavior matters because it influences various outcomes such as job satisfaction, organizational commitment, and ultimately organizational success. Research indicates that organizations with effective OB practices tend to be more profitable and successful.
Research methods used in studying organizational behavior include analyzing individual, group, and organizational levels to understand behaviors and attitudes at work. These methods help identify challenges, opportunities, and ways to enhance organizational effectiveness.
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