Businesses should train employees in social media etiquette and monitor social media sites to see what is said about the company and its products. It is also advised that they answer questions with carefully worded posts, reassure the public, and present positive information about the company.

What is the underlying reason for implementing these recommendations?

A. Targeting customers
B. Listening to stakeholders
C. Crisis and reputation management
D. Forming social media communities

Businesses need to train employees in social media etiquette, monitor online conversations, and engage with stakeholders for effective reputation management.

Explanation:

Social media etiquette training, monitoring, and engagement are crucial for businesses to manage their online presence and reputation effectively. By listening to stakeholders and addressing concerns on social media platforms, companies can enhance their image and credibility. This approach is vital for crisis and reputation management to mitigate potential damage caused by negative comments or misinformation.

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