Companies use social media in different ways: some companies use it for periodic short-term promotions and others use it in a type of ongoing conversation with customers.

At what point in building the social media plan does the company begin using the selected social media in the planned manner?

A. Implement and integrate the plan
B. Listen to determine opportunities
C. Establish social media objectives
D. Segment and target the social customer



Answer :

Final answer:

Companies start using selected social media in the planned manner after establishing social media objectives and segmenting their target audience.


Explanation:

Once a company has established social media objectives, it begins segmenting and targeting the social customer based on these objectives. By understanding their target audience, companies can tailor their social media interactions to meet specific goals and engage effectively.


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