Final answer:
Sustainability claims must be analyzed for accuracy; greenwashing involves deceptive marketing tactics to appear environmentally friendly.
Explanation:
Sustainability claims need to be critically analyzed to ensure accuracy. Companies often engage in greenwashing, where they falsely portray themselves as environmentally friendly to attract consumers. This involves deceptive marketing tactics that may mislead consumers into believing a company is more sustainable than it actually is.
Learn more about sustainability claims and greenwashing here:
https://brainly.com/question/34673479
