Final answer:
One-to-one marketing involves crafting a unique marketing mix for each consumer based on individual preferences and data analysis.
Explanation:
One-to-one marketing:
Involves creating a
unique marketing mix for every consumer to cater to their specific needs and preferences. This personalized approach is based on extensive
consumer data collection and analysis. One-to-one marketing aims to establish strong connections with individual customers to drive sales and foster brand loyalty.
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