Subliminal perception involves stimuli below the awareness threshold influencing behavior, but research suggests subliminal advertising has little impact. Legal restrictions in some countries reflect concerns over the potential effects of subliminal messaging.
Subliminal perception refers to stimuli presented below the threshold of awareness that can influence thoughts, feelings, or actions. Despite claims of its power, research, such as a meta-analysis by Charles Trappey, has shown that subliminal advertising has a negligible effect on consumer choice. Legal concerns over influencing consumers without their awareness have led to the ban of subliminal advertising in several countries.
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