Targeting uninformed consumers raises ethical concerns in marketing due to potential exploitation by companies. Ethical marketing emphasizes transparency and consumer empowerment.
Targeting uninformed consumers raises ethical concerns in the realm of marketing. It involves directing advertising or sales tactics towards individuals who lack adequate information or knowledge about a product or service.
Companies may exploit uninformed consumers by using misleading or incomplete information to manipulate their purchasing decisions.
Ethical marketing practices prioritize transparency, honesty, and respect for consumer autonomy, advocating for informed decision-making and consumer empowerment.
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