Personal recommendations (word of mouth) are the most reliable factor for purchasing a car.
Personal recommendations are the most reliable factor for Alex to base his decision on when purchasing a car. Personal recommendations, also known as word of mouth, hold high trust among consumers, as studies show that people are more likely to believe recommendations from friends or acquaintances over advertisements or professional reviews.
For example, in a survey, 85.7% of respondents trusted personal recommendations the most compared to other forms of advertisements like social media, television, or newspapers. This indicates that personal recommendations play a significant role in decision-making for major purchases like cars.
Therefore, Alex should give weight to personal recommendations from trusted sources while making his final decision on which car to buy.
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