Which of the following statements describes an advantage that personal selling has over other forms of promotion?

A. The sales message cannot be modified during the sales presentation.
B. Personal selling can and should be directed to everyone.
C. Personal selling costs can be adjusted by controlling the size of the sales force.
D. Personal selling is considerably less effective at creating a satisfied customer than other forms of promotion.
E. All of the above statements describe how personal selling is superior to other forms of promotion.

Personal selling has a distinct advantage over other forms of promotion due to its ability to adapt the sales message during the presentation, tailoring it to the specific needs and preferences of individual customers. This flexibility allows for better communication and increased chances of making a sale.

Additionally, personal selling costs can be adjusted by controlling the size of the sales force, making it a more efficient and manageable form of promotion compared to fixed-cost strategies like advertising.

Moreover, the direct interaction in personal selling often leads to higher customer satisfaction and loyalty, making it more effective at creating satisfied customers than other promotion methods.

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