Using an existing distribution channel provides businesses with access to a larger geographical area and allows them to benefit from the efficiency and expertise of channel partners.
An advantage of a business selling its product or service through an existing distribution channel is that the business has access to a larger geographical area, reaching more potential customers beyond their immediate location. This can lead to increased sales and market presence. Additionally, by utilizing an existing distribution channel, the business can tap into the efficiency and expertise of the channel partners, allowing them to focus on other aspects of their operations.
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