Answered

Personal selling can be more effective than advertising in complex selling situations because it is:

A. Less engaging than advertising.
B. Designed to reach large groups of customers.
C. Interpersonal and interactive.
D. Non-personal and one directional.



Answer :

GinnyAnswer

Final answer:

Personal selling is effective due to its interpersonal and interactive nature in complex selling situations.


Explanation:

Personal selling can be more effective than advertising in complex selling situations because it is interpersonal and interactive. It involves face-to-face interactions and tailored messages to target audiences, making it engaging and effective in building relationships and trust.


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