A drive-in restaurant has experienced the following customer loads on the past 7 Friday nights. If their forecast for period 7 was 59 customers, what is their forecast for period number 8 using exponential smoothing with a smoothing constant (alpha) of 0.7?

[tex]\[
\begin{tabular}{|c|c|}
\hline
Friday & \# Customers \\
\hline
1 & 49 \\
\hline
2 & 55 \\
\hline
3 & 57 \\
\hline
4 & 59 \\
\hline
5 & 56 \\
\hline
6 & 61 \\
\hline
7 & 62 \\
\hline
\end{tabular}
\][/tex]



Answer :

To determine the forecast for period number 8 using exponential smoothing with a smoothing constant (alpha) of 0.7, we need to follow specific steps, taking into account the provided data and the given forecast.

### Step-by-Step Solution:

1. Identify the known values:
- Customer loads for the past 7 periods (Fridays) are:
[tex]\[ 49, 55, 57, 59, 56, 61, 62 \][/tex]
- Forecast for period 7 (F7) is 59 customers.
- Smoothing constant ([tex]\(\alpha\)[/tex]) is 0.7.

2. Identify the formula for exponential smoothing:
The exponential smoothing forecast for the next period (F8) is:
[tex]\[ F_{t+1} = \alpha \cdot A_t + (1 - \alpha) \cdot F_t \][/tex]
Where:
- [tex]\(F_{t+1}\)[/tex] is the forecast for the next period.
- [tex]\(\alpha\)[/tex] is the smoothing constant.
- [tex]\(A_t\)[/tex] is the actual value in the current period.
- [tex]\(F_t\)[/tex] is the forecast for the current period.

3. Insert the known values into the formula:
- [tex]\(A_7 = 62\)[/tex] (actual customers in period 7)
- [tex]\(F_7 = 59\)[/tex]
- [tex]\(\alpha = 0.7\)[/tex]
[tex]\[ F_8 = 0.7 \cdot 62 + 0.3 \cdot 59 \][/tex]

4. Calculate the forecast for period 8:
First, calculate the products:
[tex]\[ 0.7 \cdot 62 = 43.4 \][/tex]
[tex]\[ 0.3 \cdot 59 = 17.7 \][/tex]

Then, add these two products together to get the forecast for period 8:
[tex]\[ F_8 = 43.4 + 17.7 = 61.1 \][/tex]

### Final Result:
The forecast for period number 8 is 61.1 customers.