Critical factors for a shipper in selecting a mode of transportation include consignee location, shipment specifics, service requirements, and cost, while carrier profitability is not as directly influential.
Consignee location, shipment size and weight, service requirements, cost, and carrier profitability are all critical factors for a shipper in selecting the appropriate mode of transportation for a given shipment. Among these factors, carrier profitability is not directly a critical factor for the shipper, as the focus is more on meeting service requirements efficiently and cost-effectively.