Direct marketing involves direct interaction with consumers to drive sales through specific marketing materials like catalogs.
An example of direct marketing is a catalog. Catalogs are a form of marketing directly to consumers, providing detailed information about products or services, and allowing consumers to make purchases directly from the catalog.
Unlike other forms of advertising like magazine ads, catalogs are specifically designed to encourage immediate purchasing by presenting a variety of products along with prices and ordering information.
Businesses utilize catalogs as a way to reach a targeted audience and drive sales through direct interactions with consumers.
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