LaMontage Travel Services sells fully packaged travel experiences that include airfare, accommodations, all ground transportation, and a choice of up to four excursions or tours at the destination of choice.

Which of the following sales strategies would be most effective for the travel package?

A. Advertise the features of one specific package.
B. Display a picture of guests on vacation in a storefront.
C. Focus on building relationships with customers.
D. Give a live presentation at an airport or hotel.

Focus on building relationships with customers would be the most effective sales strategy for the travel package. By establishing strong relationships, the travel agency can create loyalty and trust with customers, leading to repeat business and positive word-of-mouth referrals.

Building relationships can result in a deeper understanding of customer preferences and needs, allowing the agency to tailor packages that meet specific desires. Additionally, personalized experiences can enhance customer satisfaction and differentiate the agency from competitors.

By fostering relationships, the agency can create a sense of community among travelers, encouraging them to engage with the brand beyond the initial purchase, leading to long-term success and customer retention.

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