When Coca-Cola embeds sexual images in their advertising, they are using

A. attention marketing
B. sensory marketing
C. subliminal perception
D. threshold marketing



Answer :

Final answer:

Subliminal perception and sensory marketing use hidden persuasion techniques like sexual images to influence consumer behavior.


Explanation:

Subliminal perception is the idea that stimuli presented below the threshold for awareness can influence thoughts, feelings, or actions. In advertising, the use of sexual images falls under sensory marketing to indirectly associate products with certain emotions or desires. This technique aims to influence consumer behavior by tapping into subconscious desires.


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