INTERNATIONAL TOURIST ARRIVALS

\begin{tabular}{|c|c|c|c|}
\hline
\multirow{2}{*}{Markets} & \multicolumn{3}{|c|}{Jan to June} \\
\cline{2-4}
& 2022 & 2023 & Difference \\
\hline
Region 1 & [tex]$\frac{356352}{118050}$[/tex] & 594388 & 238036 \\
\hline
North America & \begin{tabular}{r}118059 \\ 10932\end{tabular} & \begin{tabular}{r}201386 \\ 19065\end{tabular} & 83327 \\
\hline
Region 3 & \begin{tabular}{r}21108 \\ 47912\end{tabular} & 50882 & \begin{tabular}{r}8133 \\ 29774\end{tabular} \\
\hline
Region 4 & 1634244 & \begin{tabular}{r}95596 \\ 2967595\end{tabular} & \begin{tabular}{r}47684 \\ 1333351\end{tabular} \\
\hline
Region 5 & \begin{tabular}{r}80257 \\ 5131 \\ 10706\end{tabular} & \begin{tabular}{r}115988 \\ 9996\end{tabular} & \begin{tabular}{r}35731 \\ 4865\end{tabular} \\
\hline
Region 6 & 12795 & 22497 & 9702 \\
\hline
\end{tabular}

1. Rank the top FIVE source markets from the highest to the lowest according to the number of international tourists who visited South Africa in Jan to June 2023.

2. Determine the TWO source markets that recorded the highest growth percentage in international tourist arrivals during the period Jan-June 2023 compared to Jan-June 2022.

3. Rank the bottom THREE source markets from the lowest to the highest percentage increase in the number of international tourist arrivals to South Africa during the period Jan-June 2023 compared to Jan-June 2022.

4. Identify the common trend that is evident in tourist arrivals to South Africa during the period Jan-June 2023 when compared to Jan-June 2022.

5. Suggest ONE reason for the trend identified in Question 4.

6. Recommend TWO ways in which SA Tourism can use the information gained from the statistics to ensure that the trend identified in Question 4 continues.



Answer :

Sure, let's walk through the solution step-by-step.

### Step 1: Calculating Differences Between 2022 and 2023 Data

We have the data for international tourist arrivals for the years 2022 and 2023:

- 2022: [356352, 118059, 21108, 1634244, 80257, 12795]
- 2023: [594388, 201386, 50882, 2967595, 115988, 22497]

To find the difference between the arrivals in 2023 and 2022, we subtract each 2022 value from the corresponding 2023 value:

1. 594388 - 356352 = 238036
2. 201386 - 118059 = 83327
3. 50882 - 21108 = 29774
4. 2967595 - 1634244 = 1333351
5. 115988 - 80257 = 35731
6. 22497 - 12795 = 9702

So, the differences are:
[tex]\[ [238036, 83327, 29774, 1333351, 35731, 9702] \][/tex]

### Step 2: Calculating Growth Percentages

Next, we calculate the growth percentages for each market. The formula for growth percentage is:

[tex]\[ \text{Growth Percentage} = \left( \frac{\text{Difference}}{\text{2022 Value}} \right) \times 100 \][/tex]

1. [tex]\( \left( \frac{238036}{356352} \right) \times 100 \approx 66.80\% \)[/tex]
2. [tex]\( \left( \frac{83327}{118059} \right) \times 100 \approx 70.58\% \)[/tex]
3. [tex]\( \left( \frac{29774}{21108} \right) \times 100 \approx 141.06\% \)[/tex]
4. [tex]\( \left( \frac{1333351}{1634244} \right) \times 100 \approx 81.59\% \)[/tex]
5. [tex]\( \left( \frac{35731}{80257} \right) \times 100 \approx 44.52\% \)[/tex]
6. [tex]\( \left( \frac{9702}{12795} \right) \times 100 \approx 75.83\% \)[/tex]

So, the growth percentages are:
[tex]\[ [66.80\%, 70.58\%, 141.06\%, 81.59\%, 44.52\%, 75.83\%] \][/tex]

### Step 3: Ranking the Top Five Source Markets by 2023 Data

To rank the top five source markets based on the number of international tourists who visited South Africa in January to June 2023, we sort the 2023 data in descending order:
[tex]\[ [2967595, 594388, 201386, 115988, 50882] \][/tex]

### Step 4: Determining the Two Source Markets with the Highest Growth Percentage

To determine the source markets with the highest growth percentage, we sort the growth percentages in descending order and take the top two:

[tex]\[ [141.06\%, 81.59\%] \][/tex]

### Step 5: Ranking the Bottom Three Source Markets by Growth Percentage

To rank the bottom three source markets from the lowest to the highest percentage increase, we sort the growth percentages in ascending order and take the bottom three:

[tex]\[ [44.52\%, 66.80\%, 70.58\%] \][/tex]

### Step 6: Identifying the Common Trend

The common trend is the increase in tourist arrivals in 2023 compared to 2022.

### Step 7: Suggesting a Reason for the Trend

One possible reason for this increase could be the easing of travel restrictions post-pandemic.

### Step 8: Recommendations for SATourism

Two recommendations for SATourism to ensure that the trend continues:

1. Invest in Marketing Campaigns: Promote South Africa as a top tourist destination through various marketing channels to maintain and boost tourist interest.
2. Enhance Tourist Infrastructure and Services: Improve the quality of tourist infrastructure and services to provide a better experience for visitors, which can encourage repeat visits and positive word-of-mouth.

In summary, we have walked through a mathematical and qualitative analysis of the tourist arrival data for South Africa, identifying trends, growth rates, and providing actionable recommendations.