Final answer:
Festinger's cognitive dissonance theory states that individuals seek consistency among their perceptions, even when contradictory. Dissonance arises from conflicting beliefs, attitudes, or behaviors.
Explanation:
Cognitive dissonance theory by Festinger suggests that individuals aim to maintain consistency among multiple perceptions. This involves holding two or more contradictory attitudes, values, beliefs, or behaviors simultaneously, leading to an uncomfortable state of dissonance. For instance, conflict arises when one believes smoking is harmful yet continues to smoke.
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https://brainly.com/question/40251315
