Answered

Option 1: Individual Coaching

1. Analyze the starting situation of the Online Marketing Department:
a. Explain the starting situation from an analytical perspective.
b. Explain the importance of carrying out a coaching process; discuss potential consequences of inaction and benefits of intervention.

2. Establish objectives:
Formulate at least three objectives to achieve with the executive coaching process.

3. Plan a complete individual coaching process for Marc Blumer:
Design the entire coaching process and frame the sessions within the coaching phases. This planning must be detailed and precise, explaining the entire process step by step. Consider the following:
a. Structure the coaching phases: Plan the number of sessions for each phase and specify actions or techniques to apply in each.
b. Include "powerful questions" and use the GROW Method to guide the questions.



Answer :

GinnyAnswer

Final answer:

The answer delves into analyzing the starting situation of the Online Marketing Department, setting objectives for executive coaching, and designing an individual coaching process for Marc Blumer using the GROW method.


Explanation:

Starting Situation of Online Marketing Department:

  1. Analysis: The starting situation involves assessing the current state of the Online Marketing Department analytically.
  2. Importance of Coaching Process: Acting quickly through coaching can prevent further setbacks and improve performance, benefiting the department and organization.

Objectives for Executive Coaching:

  • Objective 1: Enhance online marketing campaign effectiveness.
  • Objective 2: Improve team collaboration and communication.
  • Objective 3: Develop leadership skills for better strategic decision-making.

Individual Coaching Process for Marc Blumer:

  1. Coaching Phases: Plan sessions focusing on Goal, Reality, Options, and Will using the GROW method.
  2. Powerful Questions: Incorporate thought-provoking questions to guide and empower Marc in his growth and development.

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