Inference is crucial for audience analysis to understand audience needs and beliefs.
Inference is the method of audience analysis that involves using information known about a group of people to make predictions on how they will react to a topic. This process of audience analysis is essential in understanding the needs, beliefs, and attitudes of the audience.
Direct observation, interviews, surveys, and focus groups are among the methods used to gather information about the audience, aiding in making accurate inferences about their likely opinions and reactions.
By using existing data about the audience, one can gain insights into their characteristics and tailor communication effectively to meet their expectations.
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