which marketing position is associated with consumer marketing companies but not B2B companies? A) Product Manager B) Personnel Manager C) Brand Manager



Answer :

Answer:

C) Brand Manager

Explanation:

Brand Managers are concerned with establishing and promoting a company’s identity and its interface with customers which may be somewhat more pertinent in consumer marketing contexts than in business-to-business situations where the emphasis is on business communications. In contrast, B2B (business-to-business) marketing often emphasizes technical details and relationship management rather than brand emotionality