Quantitative research focuses on objective measurements and statistical analysis, while qualitative research relies on non-numeric data for subjective insights.
Quantitative research focuses on objective measurements and quantities instead of subjective characteristics. It involves the use of questions that have limited response options, such as "yes" or "no," to gather numeric data for statistical analysis.
In contrast, qualitative research relies on non-numeric data like interviews and observations to understand meaning and is not amenable to statistical procedures. Qualitative data provides subjective insights and requires a different analysis approach than quantitative data.
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