Answered

Name ONE other travel trade show held in South Africa.

Explain the THREE steps on how the 1% levy collected from tourism businesses is used to market South Africa.

[6]

TOTAL SECTION C: 50



Answer :

GinnyAnswer

Final answer:

Indaba is a major travel trade show in South Africa. The 1% tourism levy supports marketing campaigns, market research, and promotional activities promoting South Africa.


Explanation:

Indaba is another travel trade show held in South Africa.

  1. Allocation: The 1% levy collected from tourism businesses is used to fund marketing campaigns promoting South Africa as a tourist destination.
  2. Market Research: A portion is allocated to conduct market research to identify target markets and tailor marketing strategies.
  3. Promotional Activities: The levy funds are utilized for various promotional activities such as advertising, participating in trade shows, and hosting familiarization trips for travel agents.

Learn more about Travel Trade Shows in South Africa here:

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