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Using the required Week 4 Assignment Template, you will submit a personal guidebook entry in which you:

1. Explain four reasons why it is important for a business to understand the key principles of marketing before creating their marketing plan. Your response should be 4-6 substantive sentences.

2. Describe three ways you are marketed to daily and how it impacts your purchasing habits both in stores and while shopping online. Be sure to consider marketing you encounter through various channels, including social media, television, radio, etc. Your response should be 4-6 substantive sentences.

3. Using what you have learned about how marketers design their messages, create your own personal marketing message in 3 clear and concise sentences. Discuss how you will use your knowledge and skills to market yourself for career enhancement with a potential future employer. Your response should be 3-4 substantive sentences.

Your assignment must be completed on the linked template, saved, and then uploaded to your course using the link.



Answer :

GinnyAnswer

Final answer:

Understanding key marketing principles is crucial for businesses for target audience identification, competitive advantage, resource allocation, and strategic planning. Marketing through social media, TV, radio, and emails influences purchasing habits both online and in stores. Leveraging marketing knowledge for personal branding can enhance career opportunities.


Explanation:

Reasons Why Understanding Key Marketing Principles is Important for Businesses:

  1. Target Audience: Understanding marketing principles helps in identifying and reaching the target audience effectively.
  2. Competitive Advantage: It allows a business to differentiate itself from competitors and create a unique selling proposition.
  3. Resource Allocation: Knowing marketing principles helps in allocating resources efficiently to maximize ROI.
  4. Strategic Planning: It enables businesses to develop informed marketing strategies for long-term success.

Impact of Marketing on Purchasing Habits:

Influence of Social Media: Social media ads influence online purchases.
TV and Radio Ads: Exposure to traditional ads impacts store purchases.
Email Marketing: Promotional emails affect online buying decisions.

Personal Marketing Message:

Message:

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