Which of the following is an example of a well-written mission statement?

A. To adjust the way everyone views education by starting key conversations that involve educators, students, parents, and politicians.
B. To become the world's number-one luggage and travel accessory company for the adventurous traveler seeking practical solutions to baggage restrictions.
C. To be a company that teenagers throughout the world recognize, admire, and identify with when it comes to purchasing their most desired products.
D. To change the nature of the online market by offering value and opportunity for customers, employees, and investors throughout the world.

A well-written mission statement should clearly define the purpose and values of the company, guiding its employees and reflecting its culture. It needs to be specific, impactful, and inspirational to ensure alignment and motivation within the organization.

For example, the mission statement 'Saving people money so they can live better' by Wal-Mart reflects their culture of thrift and cost control, showing how a well-crafted mission statement can shape a company's practices and beliefs.

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