Final answer:
The primary rule in typography is that the text should prioritize readability over aesthetics. Sans serif fonts like Arial are recommended for online reading. Font size, spacing, and clarity are crucial for effective typography.
Explanation:
Rule #1 in typography: The goal of type is to be read. (It helps if it looks nice, too). This emphasizes the importance of ensuring that the typeface used in design is readable and not distracting to the audience.
When choosing a font, consider using sans serif fonts like Arial or Verdana for better readability, especially for online content. Avoid using fonts in all caps, italic, or underlined excessively as it can hinder readability.
Remember to use fonts between 12 and 18 points for body text and maintain standard fonts with clear spacing to enhance legibility.
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