Defenders of the use of brand names argue that brand names:

A. provide information about the quality of the product
B. give firms incentive to maintain high quality
C. establish the consistency of a product across different sales locations
D. do all of the above



Answer :

Final answer:

Brand names help inform customers about product quality, incentivize firms to uphold high standards, and ensure consistency across sales locations.


Explanation:

Brand names play a crucial role in providing information about a product's quality, giving firms an incentive to maintain high quality standards, and establishing the consistency of a product across different sales locations.


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