Opportunity cost, positive vs. normative statements, and PPF are key concepts in economics.
Opportunity cost is the value of the next best alternative forgone when a choice is made. It is what must be sacrificed in terms of other goods to get more of a particular good or service.
Positive and normative statements differ in that positive statements can be verified by facts, while normative statements involve value judgments.
Production possibility curve (PPF) illustrates that if a society is efficient, it can produce more of one good only if it reduces the production of another good.
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