Final answer:
Crowdsourcing benefits companies by accessing diverse ideas and reducing costs, but it may pose risks to the public like idea theft and lack of confidentiality.
Explanation:
Advantages of crowdsourcing for the company:
- Access to diverse ideas: The public can offer unique perspectives and innovative ideas.
- Reduced costs: Gathering ideas through crowdsourcing can be more cost-effective than traditional R&D.
Disadvantages to the public:
- Risk of idea theft: Public contributors may not be adequately compensated if their ideas are used without fair recognition.
- Lack of confidentiality: Sensitive ideas may become public knowledge, potentially harming contributors' competitive advantage.
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