Activity 9: Customer Service and the Role of Word of Mouth

Read the quote and answer the questions below:

"It takes much more effort to win a new customer than to maintain a relationship with an existing one."

1. Why do you think good customer service is important for a business?
2. What role do you think word of mouth can play in your business?



Answer :

Final answer:

Good customer service and word of mouth are essential for business success. Quality is crucial for meeting customer expectations and gaining a competitive edge.


Explanation:

Importance of Good Customer Service in Business:

Good customer service is crucial for a business as it retains existing customers and attracts new ones. Satisfied customers are more likely to become loyal and make repeat purchases, thus boosting sales.

Role of Word of Mouth:

Word of mouth plays a vital role in business as it relies on personal recommendations and private conversations to spread information about products. Positive word of mouth can significantly impact a business's reputation and lead to increased sales through customer referrals.

Importance of Quality:

Ensuring quality in products or services is essential for meeting customer needs and expectations, standing out in a competitive market, and achieving long-term success. Quality can give a business a competitive edge and enhance its reputation.


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