Social media has emerged as a trustworthy brand marketer for measuring ROI from digital channels, providing a potent tool for effective audience reach. Leveraging social media's popularity and trust can lead to future success in engaging target audiences. Resources like Kantar Media Intelligence offer crucial insights for informed marketing decisions.
Social media is the most confident brand marketer that can measure ROI from digital channels, as indicated by the trust respondents place in it according to survey results. When determining where to place messages to reach an audience effectively, social media emerges as a powerful tool due to its high trust level among consumers.
For future success in reaching target audiences, social media holds immense potential given its current popularity and trust among consumers as revealed in the survey data. Brands can leverage social media platforms to measure ROI accurately and engage with their audience effectively.
Utilizing resources like Kantar Media Intelligence can provide valuable insights into advertising expenditures across various media, assisting brands in making informed decisions on where and how to invest their marketing budgets.
https://brainly.com/question/44196048