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Luther plans to buy a 3D television online. He found a reputable seller and has looked through the website, which is user-friendly. Luther still has some questions, but when he tries to get through to customer service, he cannot speak to a real person—only recordings. Luther becomes frustrated and decides not to buy the 3D TV from this company.

The company was unable to properly handle what aspect of the transaction?

A. customer touchpoints
B. emotional services
C. hospitality industry
D. conflict resolution



Answer :

GinnyAnswer

Final answer:

Luther decided not to buy the 3D TV due to issues with customer touchpoints, specifically the lack of real person contact in customer service.


Explanation:

Customer touchpoints refer to the various ways in which a customer interacts with a company, such as customer service. In Luther's case, the inability to speak to a real person when trying to contact customer service affected the customer touchpoints and led to his decision not to purchase the 3D TV from that company.


Learn more about Customer Touchpoints in Business Transactions here:

https://brainly.com/question/34878418


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